Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement

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  • Author(s): Schoja, Viktoria
  • Publication Information:
    [Place of publication not identified] : Anchor Academic Publishing. 2016
  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      Marketing has been greatly impacted by social media and internet developments. In the past decades a massive change within the disclosure landscape and the communication between companies and their stakeholders has taken place. In order to stay competitive on the market, companies have to identify the advantages and opportunities given by social media. Using various social media platforms, companies can benefit in different corporate areas, like marketing, public relations, human resources or customer services. Since every platform has its own goals and approaches a different target audience, the companies have to choose the most appropriate platforms and then develop a specific strategy. This book shows the motives for companies to invest in social media and clarifies complicated concepts. Furthermore, it evaluates various social media channels and their effectiveness as well as their return on investment measurements.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9783960670230. 9783960675235.
    • Accession Number:
      962304081
    • Accession Number:
      1412493
    • Publication Information:
      Print/Save 100 pages
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  • Citations
    • ABNT:
      SCHOJA, V. Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. [Place of publication not identified]: Anchor Academic Publishing, 2016. ISBN 9783960670230. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=1412493. Acesso em: 25 jan. 2020.
    • AMA:
      Schoja V. Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. [Place of publication not identified]: Anchor Academic Publishing; 2016. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=1412493. Accessed January 25, 2020.
    • APA:
      Schoja, V. (2016). Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. [Place of publication not identified]: Anchor Academic Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=1412493
    • Chicago/Turabian: Author-Date:
      Schoja, Viktoria. 2016. Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. [Place of publication not identified]: Anchor Academic Publishing. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=1412493.
    • Harvard:
      Schoja, V. (2016) Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. [Place of publication not identified]: Anchor Academic Publishing. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=1412493 (Accessed: 25 January 2020).
    • Harvard: Australian:
      Schoja, V 2016, Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement, Anchor Academic Publishing, [Place of publication not identified], viewed 25 January 2020, .
    • MLA:
      Schoja, Viktoria. Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. Anchor Academic Publishing, 2016. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=1412493.
    • Chicago/Turabian: Humanities:
      Schoja, Viktoria. Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. [Place of publication not identified]: Anchor Academic Publishing, 2016. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=1412493.
    • Vancouver/ICMJE:
      Schoja V. Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement [Internet]. [Place of publication not identified]: Anchor Academic Publishing; 2016 [cited 2020 Jan 25]. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=1412493