Corporate Social Responsibility (CSR): an International Marketing Approach

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  • Author(s): Paetzold, Kolja
  • Publication Information:
    [N.p.] : Diplomica Verlag. 2010
  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud. This book demonstrates how CSR can be seen as a marketing tool on an international level, through which organizations can increase not only their assets, but also their reputation making it more attractive for potential new partners and employees.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9783836696159. 9783836646154.
    • Accession Number:
      679423758
    • Accession Number:
      793582
    • Publication Information:
      Print/Save 100 pages
      Copy/Paste Allowed
  • Citations
    • ABNT:
      PAETZOLD, K. Corporate Social Responsibility (CSR): an International Marketing Approach. [N.p.]: Diplomica Verlag, 2010. ISBN 9783836696159. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=793582. Acesso em: 7 abr. 2020.
    • AMA:
      Paetzold K. Corporate Social Responsibility (CSR): An International Marketing Approach. [N.p.]: Diplomica Verlag; 2010. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=793582. Accessed April 7, 2020.
    • APA:
      Paetzold, K. (2010). Corporate Social Responsibility (CSR): an International Marketing Approach. Diplomica Verlag.
    • Chicago/Turabian: Author-Date:
      Paetzold, Kolja. 2010. Corporate Social Responsibility (CSR): An International Marketing Approach. [N.p.]: Diplomica Verlag. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=793582.
    • Harvard:
      Paetzold, K. (2010) Corporate Social Responsibility (CSR): an International Marketing Approach. [N.p.]: Diplomica Verlag. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=793582 (Accessed: 7 April 2020).
    • Harvard: Australian:
      Paetzold, K 2010, Corporate Social Responsibility (CSR): an International Marketing Approach, Diplomica Verlag, [N.p.], viewed 7 April 2020, .
    • MLA:
      Paetzold, Kolja. Corporate Social Responsibility (CSR): An International Marketing Approach. Diplomica Verlag, 2010. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=793582.
    • Chicago/Turabian: Humanities:
      Paetzold, Kolja. Corporate Social Responsibility (CSR): An International Marketing Approach. [N.p.]: Diplomica Verlag, 2010. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=793582.
    • Vancouver/ICMJE:
      Paetzold K. Corporate Social Responsibility (CSR): an International Marketing Approach [Internet]. [N.p.]: Diplomica Verlag; 2010 [cited 2020 Apr 7]. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=e020mna&AN=793582