Branding Canada: projecting Canada's soft power through public diplomacy
Projecting Canada's soft power through public diplomacy

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  • Additional Information
    • Publication Information:
      Montreal : McGill-Queen's University Press, c2009.
    • Publication Date:
      2009
    • Subject Terms:
    • Abstract:
      The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments. Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.
    • Contents Note:
      1. Introduction: Canada's warm but fuzzy international image -- 2. What is public diplomacy? -- 3. The origins and development of Canada's public diplomacy / Sean Rushton -- 4. Public affairs and international cultural relations -- 5. International education -- 6. International broadcasting and new media -- 7. The economic face of public diplomacy: international business promotion and tourism / Jason Bouzanis -- 8. The practice of public diplomacy -- 9. How to brand Canada: experiences on the ground -- 10. A new architecture for Canada's public diplomacy.
    • Accession Number:
      ocn229034856
    • ISBN:
      978-0-7735-3435-3
      978-0-7735-3452-0
      0-7735-3435-0
      0-7735-3452-0
    • Rights:
      This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress.
    • Notes:
      Includes bibliographical references (p. [323]-341) and index.
    • Accession Number:
      edshlc.011958366.6
  • Citations
    • ABNT:
      POTTER, E. H. Branding Canada: projecting Canada’s soft power through public diplomacy. Montreal: McGill-Queen’s University Press, 2009. ISBN 978-0-7735-3435-3. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edshlc&AN=edshlc.011958366.6. Acesso em: 14 jul. 2020.
    • AMA:
      Potter EH. Branding Canada: Projecting Canada’s Soft Power through Public Diplomacy. Montreal: McGill-Queen’s University Press; 2009. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edshlc&AN=edshlc.011958366.6. Accessed July 14, 2020.
    • AMA11:
      Potter EH. Branding Canada: Projecting Canada’s Soft Power through Public Diplomacy. McGill-Queen’s University Press; 2009. Accessed July 14, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edshlc&AN=edshlc.011958366.6
    • APA:
      Potter, E. H. (2009). Branding Canada: projecting Canada’s soft power through public diplomacy. McGill-Queen’s University Press.
    • Chicago/Turabian: Author-Date:
      Potter, Evan H. 2009. Branding Canada: Projecting Canada’s Soft Power through Public Diplomacy. Montreal: McGill-Queen’s University Press. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edshlc&AN=edshlc.011958366.6.
    • Harvard:
      Potter, E. H. (2009) Branding Canada: projecting Canada’s soft power through public diplomacy. Montreal: McGill-Queen’s University Press. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edshlc&AN=edshlc.011958366.6 (Accessed: 14 July 2020).
    • Harvard: Australian:
      Potter, EH 2009, Branding Canada: projecting Canada’s soft power through public diplomacy, McGill-Queen’s University Press, Montreal, viewed 14 July 2020, .
    • MLA:
      Potter, Evan H. Branding Canada: Projecting Canada’s Soft Power through Public Diplomacy. McGill-Queen’s University Press, 2009. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edshlc&AN=edshlc.011958366.6.
    • Chicago/Turabian: Humanities:
      Potter, Evan H. Branding Canada: Projecting Canada’s Soft Power through Public Diplomacy. Montreal: McGill-Queen’s University Press, 2009. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edshlc&AN=edshlc.011958366.6.
    • Vancouver/ICMJE:
      Potter EH. Branding Canada: projecting Canada’s soft power through public diplomacy [Internet]. Montreal: McGill-Queen’s University Press; 2009 [cited 2020 Jul 14]. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edshlc&AN=edshlc.011958366.6