Branding Canada : Projecting Canada's Soft Power Through Public Diplomacy

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  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9780773534353. 9780773575820. 9780773583917.
    • Accession Number:
      716068989
    • Accession Number:
      403807
    • Publication Information:
      Print/Save 0 pages
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  • Citations
    • ABNT:
      POTTER, E. H.; CANADIAN ELECTRONIC LIBRARY (FIRM). Branding Canada : Projecting Canada’s Soft Power Through Public Diplomacy. Montreal [Que.]: MQUP, 2009. Disponível em: . Acesso em: 19 nov. 2019.
    • AMA:
      Potter EH, Canadian Electronic Library (Firm). Branding Canada : Projecting Canada’s Soft Power Through Public Diplomacy. Montreal [Que.]: MQUP; 2009. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=403807. Accessed November 19, 2019.
    • APA:
      Potter, E. H., & Canadian Electronic Library (Firm). (2009). Branding Canada : Projecting Canada’s Soft Power Through Public Diplomacy. Montreal [Que.]: MQUP. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=403807
    • Chicago/Turabian: Author-Date:
      Potter, Evan H., and Canadian Electronic Library (Firm). 2009. Branding Canada : Projecting Canada’s Soft Power Through Public Diplomacy. Canadian Electronic Library. Montreal [Que.]: MQUP. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=403807.
    • Harvard:
      Potter, E. H. and Canadian Electronic Library (Firm) (2009) Branding Canada : Projecting Canada’s Soft Power Through Public Diplomacy. Montreal [Que.]: MQUP (Canadian Electronic Library). Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=403807 (Accessed: 19 November 2019).
    • Harvard: Australian:
      Potter, EH & Canadian Electronic Library (Firm) 2009, Branding Canada : Projecting Canada’s Soft Power Through Public Diplomacy, Canadian Electronic Library, MQUP, Montreal [Que.], viewed 19 November 2019, .
    • MLA:
      Potter, Evan H., and Canadian Electronic Library (Firm). Branding Canada : Projecting Canada’s Soft Power Through Public Diplomacy. MQUP, 2009. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=403807.
    • Chicago/Turabian: Humanities:
      Potter, Evan H., and Canadian Electronic Library (Firm). Branding Canada : Projecting Canada’s Soft Power Through Public Diplomacy. Canadian Electronic Library. Montreal [Que.]: MQUP, 2009. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=403807.
    • Vancouver/ICMJE:
      Potter EH, Canadian Electronic Library (Firm). Branding Canada : Projecting Canada’s Soft Power Through Public Diplomacy [Internet]. Montreal [Que.]: MQUP; 2009 [cited 2019 Nov 19]. (Canadian Electronic Library). Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=403807